Whenever the user search a query in a search engine, a list of results will appear in that query term. Basically, the users click to visit websites that are top of the lists. If you have ever noticed that why these websites rank better that others. It happens of an web marketing technique named as Search Engine Optimization (SEO). SEO is the implementation of increasing the quality and quantity of traffic to your website through organic search results. SEO is also helps you to get traffic from search engines. Search Engine Optimization (SEO) is important for all small companies to large companies to promote their services or products in their target places. We will see about the SEO step by step process in detail.
How SEO works
Search Engines (Google, Yahoo and Bing) has a crawler that collect information about all the content that relates in the internet. After a page is crawled and it is index its content. The indexed page is stored in a large database, from where it can later be find. Basically, the procedure of indexing is differentiate the words and expressions that relate the page and assigning the page to particular keywords.
What goes into SEO
Quality of traffic : In SEO, you can reach all over the world, once your website will comes in top of the search results.
Quantity of traffic : Your website will comes in top of the results, then the right people clicking your website through search engine results pages (SERPs).
Organic results : SEO gives an complete organic search results.
Now, you have an idea of the basics of SEO, I will take a look at some of it’s elements in detail. There are two sides of search engine optimization (SEO).
White Hat vs Black Hat
White Hat SEO is an ethical SEO. It is creating contents for search engines. This technique follows all SEO guidelines and all content indexed by search engines. Most of the SEO Companies use this White Hat techniques for improving their website to rank in search engines. Black Hat SEO is an unethical SEO. This technique is not followed by search engine guidelines. Black Hat SEO is used for quick results for their website.
Two Important Techniques in SEO
On page SEO is a technique that optimizing your website to rank higher in search engines. This technique includes Meta Title, Meta Description, Meta tags, URL Structure, Heading Tags, Images, etc., First, we’ll take a look at On Page SEO.
Content
The most important part of SEO is the content, because search engines read only contents in website. Now, in SEO content plays an important part for your search engine rankings. A Google search engine user is happy when he finds the results that helps his needs. When, the user search any queries in Google ” it gives you the best content it can find. So, you job is to do well with SEO, is to create great content. Once you start writing for your content, make sure that content is to be an quality. The quality of your contents makes potential customers and build a relationship for your business.
Keyword research
Keyword research is one of the most important and valuable part in Search Engine Optimization (SEO). The right keyword for your website to rank higher in search engines.
There are two types of keywords in SEO :
Short Tail Keywords : It contains one or two phrase and it is difficult to rank in search engines. For Example : SEO, ERP, Web designing Companies,
Long Tail Keywords : It is the most important keywords in SEO and it contains three to five keywords or even more. Most of the SEO companies prefer long tail keywords for their business. For Example : Bicycle Manufactures in Coimbatore.
Technical Optimization of Your Website
The following parts of HTML you should optimize each and every page of your website to rank in search engines.
Title Tags
It is the most important part in SEO and it has a limit of 50 to 60 characters. When the user search for a query, the title tag shows in the results.
Meta Description Tag
The meta description tag contains 160 character snippet used to summarize a web pages content. This snippet helps to let visitors know about the page.
URL Structure
Try to keep URLs below 100 characters, use your keywords in URL also helps to rank in search engines. Please do not include any special characters and underscores in the URL.
Image Alt Tag
Alt text is an important way of telling Google the topic of the page. It helps to improve your search engine rankings.
Easy to crawl
Creating sitemap for your website helps the spider can reach all your links on your site. The search engine is also understanding your website.
Mobile Friendliness
Today, every website is to develop with mobile friendliness. If your page is not mobile friendly, you lost. For SEO process, your website is created with mobile friendly.
Page Speed
The user wants a website to load quickly, because most of the websites takes a time to load. It makes the user to jump other website. The Google page speed helps to improve your website speed.
Off Page SEO
Off Page SEO is not just about links. It tells Google what others think about your website. Basically, On Page SEO happens outside of the website. The most important are:
- Link Building
- Social Media Marketing
- Social bookmarking
Link Building
Link building is the most popular and important off page SEO method. There are some techniques to build links to their websites to get rank higher. The most popular ways were:
Social Bookmarking
Social bookmarking is still a good way to get traffic to your website. The most popular web sites like Reddit, Stumbleupon, Digg, Etc.,
Forum Signatures
Find forums in online that are related to your website and keep posting new threads, reply to threads, answer peoples questions, etc..,The most important thing is link to your site within your signature. It helps search engines to crawl your website.
Article Submission
Write articles yourself, then you can submit them to most popular article directory sites like Go Articles, Ezine, Sooper Articles, Etc., Make sure your content is unique and quality.
Question and Answer
One of the best way to get traffic is from question and answer websites. You can join and answering questions on sites like Yahoo and Quora. You can place a link to your website, people can easily find your website.
Video Submission
If you have any videos that are related are used on your website, then submit your videos in the most popular sites like Vimeo, YouTube, etc., It is one of the most popular ways to get back links.
Infographic Submission
Now a days, infographics are more popular on the internet. Make some creative infographics and submit them into infographic sites like visually, nerdgraph, infographiclove, etc.,
Document Sharing
Create some business related documents in PPT or PDF formats. The documents should have unique content. Submit these documents in the popular document sharing websites like Issuu, Slideshare, Scribd, etc.,
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