In 2018, Google provides a new part for desktop PCs in their search results. If the user clicks on their result and then returns to the Google search results known as short click. Normally, the user will find a box quickly below the result they just returned from. It have a name called “ People also search for” and presents a list of links to related search queries. 
Short click box in google search
The short click box is the latest search experience with Google. It is very useful for your searches and it shows some short click boxes that lists your related results.
What is new in these box ?
This is not a new one, on 2016, Google already shows them for mobile search results on smart phones. The new thing is, non-English speaking countries have this box on desktop searches. It may be varied for English speaking countries.
What is a Short Click ?
If someone clicks a result on Google’s search results and then moves to the same search result page to click on various result, we obtain what Google named as “short click”. Most of the SEO professionals said that short click is a negative user signal. The truth is Google is developing this short click box to more search results. It shows two things:
- Google can measure and identify short clicks
- Google believes that a short click required involvements
Why do SEOs Want to Prevent Short Clicks?
We all know the conditions too well. You can know the page is useful or not for clicking the results. The reasons for unfitting results can be many times:
- The quality of the content is bad.
- The webpage loads too long
- The design and content is out of date
- The page has too much advertisements
- The usability is bad
It truly does not concern why a short click happens. Google will use the idea of shelf space optimization on the results and suggestion those which do not add to the user happiness.
Is the Short Click Box Shown Every Time?
It is exciting to note that the short click box is not shown all time. In my point of view, Google only shows this box on the first 10 results of a page. The truth is that no one will click the second page of the results, it specifies that Google has many less data to work on the second results page are estimate short clicks. If the first results page of short click box is not shown, it may show that the consideration of user signals by short clicks may only result in the top 10 lists. It is also exciting to state that within the top 10 not every result has a short click box. It is a very special results. The long tail searches and news result searches have a liability to show less short click boxes.
Short Click Box links shown is search results ?
These links are part of a short click box are varied for each results. These links are not the same which are shown in the search result page at the end. Actually these links are closely related to the results. If we search for “Company Registration in Chennai” and create a short click on the result for the Registration in Coimbatore, the result shows the following links:
Daily SEO Work ?
The improved short click boxes shows that Google have a method to evaluate them and which they do want to proceed them. It shows that short clicks are user signals. SEO is required to serve the user intent and produce as short clicks as possible. The keywords are not optimized in short clicks. Google will provide only the Click through Rate in Search Console and not measure short click rate.