If you are a business owner and you want to rank your website on the first page of Google, the following techniques must be useful for ranking your website in Google. Today SEO is an important part of an business developments. Every business needs to promote their website in online with the help of Search Engine Optimization seo company in chennai or Digital Marketing. Each and every year there are so many techniques are developed in digital world. If you are an Digital Marketing Company or an SEO Analyst you must to know about the latest techniques and strategies..There are so many techniques are in SEO, here we see about the 5 advanced strategies about SEO….

Mobile Friendliness

Mobile internet usage exceeded desktop usages day by day… Now Google knows how important mobile is for their users. When creating your website that must be optimized for mobile and removing some things which slow down a mobile. Updating your web page design and layouts creates mobile speed experience.

Mobile SEO Actionable Tip

Google Page Speed Test Tool helps your website through learning two things. The scores between 0-100 with higher scores being better.

• Website speed
• Mobile score

 Write About One Topic First

For many businesses/industries writing about one particular topic will display your company as reliable, professional voice in your business and Google loves authorization. When commencing a blog, we recommend focusing on one niche topic and creating 80% of your primary posts about that particular subject. For example, say you are a Digital Marketing company.

Instead of making some of your blogs about all related topics like one post about SEO, one post about Web Design and Online Marketing. You must choose any one of the topics which must cover all your related topics. The posts might contain: How to create a digital marketing strategy, how digital marketing helps a business, the importance of digital marketing for business, etc.…You will be more likely to start ranking for a multiple keywords regarding your niche topic and request an audience of users looking for more thoroughly professionalism.

Know Important Keyword Metrics

• Search volume –The total number of searches each month
• Clicks per search – How many clicks per search in each month
• Keyword difficulty –  High ranking keywords are difficult to rank for

Focus on white hat SEO

An old and short-noticed black hat link building technique focuses on paying money to buy backlinks from suspicious websites difficult to sell “easy SEO” results. These companies are like to spend their amount in exchange for boost your Google rankings. The difficulty with this plan is Google is very expert at knowing the variation between high qualities of natural relevant links and low quality irrelevant ones. The seo company in chennaiis a long term process, so the result should take time to list in top position. If you are a business owner wants to do SEO process, you must know about white hat SEO.

Analyze and Exclude Technical On-Site

Most webmasters don’t know about their issues in website and how effectively they can be crawled by Google’s spiders. Your website is not optimized without SEO and your site is not rank higher in search results. You do not competition within your relevant field.  The website with major on-page issues will automatically eliminate by SEO.

The following examples can be easily fixed

• The webpages does not have meta titles/descriptions
• Page titles which have more than 60 characters
• The broken link pages which have both internal and external links
• Duplicate meta information with multiple pages
• Images without have an alt-text attribute
• Pages missing language declarations

Use SEO Software

If you are going to set in all of the hard work is needed to make a high quality website, it is work crucial you begin monitoring your website with latest analytics.

Free SEO Tools:

• Google Webmaster Tools
• Google Analytics

Paid SEO Tools:

• Ahrefs
• Moz
• SEM Rush
• Majestic
• Screaming Frog

Optimize Your Page Titles

When you search for a query in Google the results shows a title for the link (in blue text) and also have a short description. The title should contain 60 characters and if the characters are more it is not visible in the Google Search Results. For Example : If you are a plastic container manufacturer and you want to target the keyword in your city…The location of the place is also added in your keyword…The Title should be “Plastic Container Manufacturer in Coimbatore”. The page title is should be 60 characters, if its exceed the characters are not shown in the search results.

URL must be readable

One common mistake of every company or people is making web pages with long URLs. Google gives some points about a simple URL structure. From Google’s content guidelines: So, you must give an URL must be short and with no Symbols, Special characters, etc… For SEO, the keywords must be placed in your URL. The URL should be like: plastic-container-manufacturer-coimbatore.php

Focus on Referring Domains, Not Just Links

Doing backlinks it is not only valuable to create as many as you can from high-quality sources. It is also essential that Google show your website is well-balanced to consider backlink profile. Remember, there are some link types such as .com, .org. .gov, .edu etc.. These are called as the top-level domains (TLDs). The website which has these kinds of backlinks will likely to rank higher than a same website.