A Meta description is the snippet of text that showed in the search results of each below links. It is an HTML section that gives more details of a website to search engines and users. Meta description is the most important segment in SEO.
Why Meta description?
Meta descriptions play an important role in search results and provide various purposes. The meta description shows the content of a web page to the user while they click the link or not. The user search query and the meta descriptions are same it is highlighted in the description. seo services in madurai It also performs as a type of ad for the particular website, contributing the user with a detail view into what they could earn or see by clicking your description. Meta description is also increasing your rankings in SEO.
See the given image for “SEO description.”
The above image shows that the meta description comes under the URL of the website and link title. You will see the image, the description have some words that are highlighted in bold from the search query, and others are the words of the website. But, meta descriptions are not engaged for search engine results pages (SERPs).
The importance of meta descriptions
- A meta description helps to increase your business in online. It is one of the important technique to developing click-through rates from an organic search results.
- Meta description is an major tool in SEO that helps the user to click the most relevant and useful link.
- In SEO algorithms click through rate influence the search engine algorithm, but meta description is not decided in the algorithms.
- It’s right. Google is effectively computing – and contributing in – user behavior when it comes to search results.
- There are so many ways are there into ranking a website, it is easy to forget which human support is always being analyzed and considered.
- You think about the way you conduct searches, doesn’t it?
- You can check your descriptions that look to a normal search users.
- Do they plead to a person or a computer? Is the content managed to gain an algorithm attention or human eye?
- In SEO, meta description may not given benefits directly, but click-through rates do, and meta descriptions help to earn clicks.
- If your description have number of clicks, then the content will perform better in search results.
- For any search engine results pages (SERPs), the user will not scroll at the bottom of the page — not to mention to clicking over a second to third page.
- If your website is placed at the first page of the results or second page, you have to work more than your competitors. The Google Adwords Service click-through percentage results have more relevant and reliable links, so it is placed at the top of the results.
- The first few results of the links does not gives an guarantee a click-through.
- Providing a high quality meta description will make that a user does not go for further results.
- The most relevant links encouraged searchers, and meta description helps users to know why your link is useful, relevant, and trustworthy.
- The website will get more clicks performs better.
How to write meta descriptions
The meta description comes under your website’s HTML. In Search Engine optimization (SEO), meta description comes under on page techniques. The HTML code look likes:
<head>
<meta name=”description” content=”Update meta description here!”>
</head>
Each word you include in the meta description should be dedicated to producing a click. Get a look for writing meta descriptions, and take your own time to fill them out for the rest of your website.
Be relevant and specific, including the focus keyword
Within your meta description, you have two to three sentences to make people to click. So every word is important for your descriptions.
Today, the average searcher will know a general, fluffed-up meta description from a mile away. The description shows the complete pages of a website. The important thing is don’t repeat your focus words at multiple times for better seo company in tirunelveliresults.
Search engines will highlight the words in your meta description that match to a searcher query. It helps the searcher to see, how your website relates with what they have searched.
Use action-oriented language, with a call-to-action
Your meta description should be read easily, and most importantly it should be understood. Use the meta description to relate what the searcher to do or what exactly will do when the user clicks on your link. In meta description include the words like Learn, Experience, Discover, Read it helps the searcher has an idea of what your website provides.
Provide a solution or benefit
Consider about why people make searches in online. Most of them are likely to research, learn, buy, or read something, correct?
Today, most search queries lead to various sites in providing similar content. What makes your website disparate, and how you can use this detail to call a click-through?
Keep it short and sweet
The most important thing is to know that Google cuts off meta descriptions that are more than long characters. You can check the meta description in Google SERP Snippet Optimization Tool. The minimum character of meta description is 150 is good for your search.