Importance of keywords
The keyword is the most important aspect in search engine optimization (SEO). A keyword that describes the content of every page in a website.When we use SEO optimization of your website, we define our targeted keywords.This is known as meta keywords. It is the most importance in (SEO).
When you are trying to improve your search engine ranking, it is important to use keywords in title tags, meta description and anchor text. The title tag is to be shown in the search engine result page (SERP). If someone searches for SEO in search engines. There must be a list of results is to be appeared. The word or phrase is to be searched in search engines known as keywords.
Keyword Research
The keyword research is the procedure of finding the right keywords in your niche. There are different ways of using to find keywords. Here are some of them for keyword research.
Keyword Planner Tool : is a free tool that discovers new long tail keywords. The keywords are similar to your search topic.
Wordstream Keyword Tool : is a free tool that gives best keyword for your related searches. It gives each keywords with traffic volume.
Keyword Discovery : is a free tool gives a generic and long tail keywords.
Use Google instant keyword ideas
You can also try Google Search to find your target keywords. When you type anything, the Google auto suggest search query is given some related keywords. The Google keyword planner is to test the search volume for all your keywords. Many SEO companies use this Google instant keywords. Because it gives the results of total searches in a second. This also the important aspect in keyword research.
The keywords should be placed
Now, you have many ways to find your target keywords in tools. Search for an excellent keywords and deliver it in your web pages. Use that keyword in your title of the page. Write a relevant meta description of your keywords to each web page. The keyword should appear in your Headings, Meta Title, Meta Description and Meta Keywords.
Conclusion
The keywords play an important role in search engine optimization. You can use the free keyword tools like Keyword Planner Tool,Wordstream Keyword Tool,Keyword Discovery and SEMRUSH. Most of the companies in Coimbatore suggest these free tools. This article will help you more about the importance of keywords in search engine optimization.